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Kabayan at SAIT Collaborations
Location
Southern Alberta Institute of Technology (SAIT)
Instagram Page
During my time as Assistant Director of Marketing in Winter 2025 and Director of Marketing in Spring 2025 for Kabayan at SAIT, I led and supported initiatives to enhance the club’s presence and engagement on campus. These projects included planning and executing social media campaigns, creating visual content, and developing strategies that highlight Filipino culture while fostering community among students. My work involved videography, photography, video editing using Capcut, graphic design using Canva, and generating creative content ideas that resonated with our audience.
As Director of Marketing, I oversaw a team to implement content strategies, organized creative campaigns, and led digital marketing efforts to expand Kabayan at SAIT’s reach and student engagement. As Assistant Director of Marketing, I supported campaign planning, contributed to creative direction, and helped maintain a consistent and appealing online presence.
