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94 Take The Cake Social Media Campaign Proposal
Project type
Integrated Marketing Communications Project
Location
Southern Alberta Institute of Technology
This project involved developing a social media campaign proposal for 94 Take The Cake, a locally owned bakery in Okotoks, Alberta, known for handcrafted custom cakes, baked goods, and specialty coffee made from scratch. The brand focuses on creativity, hospitality, and personalized baked creations for celebrations and everyday treats.
The campaign strategy aimed to strengthen the bakery’s online presence and attract more local customers by showcasing visually engaging content that highlights custom cake designs, the baking process, and the cozy in-store experience. The proposal emphasized storytelling through short-form video, product photography, and community-focused posts that celebrate special occasions and customer moments.
This project demonstrates my ability to analyze a local brand, translate its values into a digital strategy, and develop social media content that supports brand awareness and customer engagement.
